Perspectives of why collectors see UN
as a valued gem.
Intellectually speaking, it takes a very farsighted, daring,
and connected person to evaluate what UN really does, and how it will fare
without its real leader.
With the use of silicium, and the values of being the only
company to discover a truly new and untried technology, one must see Ulysse
Nardin exactly like the makers of todays ruling Japanese camera makers. These
early prewar camera companies were laughed at, undervalued, as trash when
compared to the Germans. Likewise, the electronics companies of the very same
country.
Like Japan, Ulysse Nardin is much more than a company. It
is, if it charts the course set by their late leader, a force that will shift
watchmaking into a commodity that is an aspiration to own, whether it be a
Rolex or a Omega or a Cartier.
The young, before the invention of cars and roads, had no
car to aspire to.
I will dare to predict that based on status and on
aesthetics, the watch will become EVERYTHING the auto industry failed to
deliver, and 10x more!
If you have small means, it will pay to collect watches,
used ones of value.
If you have larger means, it pays to buy even at prices that
are higher than what the same watch sold for 10 years back.
Some brands, some makers, will excel…just like cars.
You need a box the size of a shoe box, and Louis Vuitton
will see that its old trunks can now be remade smaller, and become valuable
items again.
THE MOJO
You can spend even 10k++ for a FREAK or a
watch made with specific silicium parts that are/were Ulysse Nardin’s great
build quality and exceptionally good metal and gold work — above all, however,
the wristwatch feels unique and the “super watch” land makes you part of a
great heritage that inspires creativity and living a life.
Of course, these watches give you nothing
that’s way better than the rest of the market, but they all share that mojo.
What serious customer or consumer has never asked him or herself whether to
take the plunge into serious money mechanical watches? Point is, if
deliberations are based only on methodical analysis, you’ll never find
convincing arguments to really be assured that you’re taking the right road,
and buying something that will not reward, but rather hurt you financially.
High end watchmaking and serious companies at
the levels of Patek, Rolex, Richard Mille and Ulysse Nardin are not all about
rationality, it’s about life, living, seeing, leaving behind legacies and on
the longer terms of 10 years, often much less during these rocky times, it is
about asset preservation. Keeping your hard work and money safe, and employing
them to enrich your life. The same way that going to school, reading and
visiting history will always touch your soul, and often, if your eyes are open,
your mind.
More simple or less costly watches paired with steel or precious metals
can produce exceptionally remarkable watches these days, even though the
history and story behind these machines will never be as relevant to your
philosophy that you shared as ideals to people who believed in you.
Even the less well-to-do is finally able to enjoy some of the magic at a
fraction of the price. Still, I have no problems spending 10k for a wristwatch
with history, art and most of all ideals. Because it’s at least as important
how it was conceived and why I connect to it. Contrary to conventional wisdom,
it’s not only the workmanship and movement. It’s also the principles behind the
brand.
Never happened to you that you had a great watch but somehow it didn’t feel
right? Looking at it was more routine than joy? And soon you didn’t feel like
picking up the watch from its box and showing it to your children or friends?
This will not happen with a watch you can connect to.
A wristwatch lends its own mojo, and that can play an important role in
your business and life, the way others will see you. You’ll be able to produce
way better results, project way better ideas.
It’s not only the feel, but also sound of the crown as it clicks back
and winds, the form factor and certain something of the curves of the
casework and printing and finish of the dials that connects together to enable
an experience that another watch simply cannot.
Understanding why watch collecting and collectors are so much more than
the finish, movements, brand image and a zillion complications
Chances are, once you start working with a watch you’re really longing
for, the more it will complement your whole philosophy and life. This was
always so, especially when you reflect on old photographs of the great leaders
and achievers before us, and notice that they never wore inferior or poor
quality timepieces.
Fact is, today, with almost all things being out dated or redundant, or
victims of trends and fashion, the wristwatch is the ONLY material man made
item that holds value, and even increases its worth over a decade or less. Even
the world has paid attention to it by advertising. No magazine or high profiled
web page is without wristwatch advertising money today, and this was not so
before 1998.
And that’s what these watches offer. The prices are hideous — but only
if you ignore the mojo. Somehow these watches turn every owner into a
personality. You will feel like you have changed in your very own footsteps.
Yes you pay for a different experience with a high level of inspiration juice
bundled in the package.
It’s a personal connection to the watch and system of collecting more
that inspires a totally different mind.
Because in the end, all watches today are technically good enough to
tell time.
But the experience itself, of owning and seeing a work of man, with the
interaction of art and engineering can be so much more rewarding. The watch has
the power to change your perspective of life and decision making entirely.
Chances are you keep that watch with a mojo. So you might pay more in
the beginning, but with no need to upgrade, who cares about the newer, the
faster, the better?
The fact is that NO
watchmaker has ever mastered their work. Instead they allow the work to master
them and go on an endless exploration from one cog to a new pinion to a new
lubricant to a new lever, never staying with one long enough to discover its
full capacities, becoming lost in a maze of technical puzzles that is a
Pandora’s box.
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