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Friday 13 July 2012

Brands versus non brands?

Are there even such things as a non brand?

Even a watchmaker becomes a brand.

Only a philosophy, or a certain ideal, a very focused insight...may not be a brand.

See:
http://bernardcheong.com/general/no-brand-wristwatches-mbf-or-urwerk-or-vianney-halter-or-richard-mille/

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